Cornell Hotel School partnership set to shake up hospitality payment

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The hospitality world is always changing and trendsetters need to stay ahead of the curve, which means learning from the experts.

By U2B Staff 

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The hospitality world is always changing and trendsetters need to stay ahead of the curve, which means learning from the experts. This is true on all levels, from the best customer services right down to the most luxurious bed sheets.

While it may not be the most glamorous aspects of hospitality, payment is certainly one of the most important. And its no different when it comes to staying at the cutting edge of new commerce technology to not only make the customer experience easier and stress-free, but also the company on the receiving end.

That’s why Cornell University’s Center for Hospitality Research at the School of Hotel Administration (SHA) has teamed up with the world’s leading consumer-centric commerce payments platform, FreedomPay.

FreedomPay will join an illustrious group of fellow board members with extensive expertise in the hospitality industry sector, on the CHR’s Customer Advisory Board. They’ll be joining the ranks of big names like Marriott International, Hilton Worldwide, Hyatt and PwC.


“This is a very exciting opportunity for FreedomPay to be even closer to the heart of cutting-edge thinking within the hospitality sector, a core space for our business,” Tom Durovsik, Founder and CEO of FreedomPay, said in a press release.

“Like everyone in the industry we recognise Cornell SHA’s leading position at the forefront of the industry’s evolution and look forward to a mutually rewarding co-relationship over the coming years and to working together with so many other luminaries and initiates in the sector to achieve positive outcomes for all those involved.”

hospitality payment
Cornell University Campus is home to the Center for Hospitality Research at the School of Hotel Administration. Source: Lewis Liu / Shutterstock

During the partnership, the company will take part in various initiatives including speaking opportunities on campus and the co-production of thought leadership research encompassing issues affecting loyalty, the importance of data and the need for growing prioritisation of technology within the hospitality sector.

“It is a great honor and privilege to be joining such an illustrious panel and helping to scope and drive the hospitality industry of the future, whilst also supporting current students and future sector leaders through internships and other initiatives,” added Chris Kronenthal, President and CTO of FreedomPay.

FreedomPay is no stranger to partnerships having had a busy year so far joining some high profile ones.


Back in may, the company announced a strategic partnership with the Shiji Group (Shiji) to help drive significant global expansion across AsiaEurope and the Americas.

Shiji, the global provider of world-class technological solutions for the hotel, retail, food service and entertainment industries, has integrated with FreedomPay to support the expansion of its payment solution to tens of thousands of additional hotels, stadiums and restaurants worldwide.

In July, they announced an extension and expansion of its five-year partnership with Agilysys, a leading global provider of next-generation hospitality software solutions and services.

And as recently as August, they partnered with Vista Technology Services to provide over 4,000 engineers in over 30 European countries the services to manage installation and maintenance of payment solutions across the region.