Columbia, LaLiga partnership brings sports management theories to life

SOURCE: Fachry Zella Devandra/Unsplash
LaLiga North America will provide sports management postgraduates with ample exposure to the soccer management and marketing industry.

By U2B Staff 

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World soccer league LaLiga North America will be providing practical industry opportunities to Columbia University postgraduate students in areas of global sports management and marketing.

The partnership will kick off in 2021 and will provide students enrolled in the Master of Science in Sports Management programme with unique opportunities to work directly with LaLiga and gain valuable educational and industrial experiences in sports marketing, digital sports media and sports analytics. 

Concurrently, LaLiga will also be able to gather and utilise fresh perspectives from graduate students and faculty participants in the programme that will further deepen the soccer league’s focus in the US. 


The collaboration includes specific initiatives including classroom sessions centred on sports management and marketing areas, hands-on experience workshops around LaLiga global operations, and visits to LaLiga offices, stadiums, and training facilities in US and Spain. 

Currently, arrangements are being made to hold a case study and workshop focussed on club expansion in the US market through the months of November and December. 

This initiative will maximise LaLiga North America’s business strategy to grow awareness of the brand and the sport of soccer among the US audience. 

This also adds to LaLiga’s educational offering as the world soccer league’s own LaLiga Business School department has been actively developing worldwide initiatives to educate future sports business professionals. 

Sports Management
The partnership connects postgraduate students to real-world applications of sports management. Source: Alec Moore/Unsplash.

This collaboration with Columbia University will reinforce the soccer league’s firm belief in the ideology that education is the first step to professionalisation and will serve as the first step in educating North American participants. 

Similarly, Columbia University’s Sports Management programme has had a handful of experiences with top-level soccer partnerships. The LaLiga partnership will be joining the university’s existing collaborative activities with Real Madrid Graduate School and FC Bayern Munich

These partnerships will further expand the institution’s only Sports Management Programme as well as what it has to offer within the soccer industry. 


“It’s an honour to be partnering with one of the most prestigious academic institutions in the world,” said LaLiga North America CEO Boris Gartner in a media statement.  

“This is a true win-win collaboration, with LaLiga offering its expertise and students offering fresh ideas that we will incorporate into our business strategy.”

“LaLiga is one of the most respected and successful professional sports leagues in the world,” added Columbia University Academic Director of the Master of Science in Sports Management programme Scot Rosner. 

“This will be an invaluable experience for our students and faculty to work with LaLiga as they build out their strategy to grow their brand in North America.”

Participating postgraduate students will also be eligible to receive internship opportunities at LaLiga North America’s New York office as well as a chance to visit the Spanish headquarters in Madrid.