Facebook offers free digital marketing courses for businesses

Facebook’s Summer of Support initiatives offers free online courses for businesses.

By U2B Staff 

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Facebook is offering free online training support to businesses by providing free digital marketing courses as business leaders shift operations online.

A recent survey carried out by Facebook and Small Business Roundtable found that small and medium businesses are turning to online tools to adapt amid the current health crisis. The survey found that 51% of businesses report increasing online interactions with their clients.

The survey also reported that 36% of personal businesses that use online tools report that they are conducting all their sales online while 35% of businesses that have changed operations have expanded the use of digital payments.

In its announcement, the social media company will be providing a new six-week series of digital marketing education courses that will help small to medium businesses that are shifting online.

The series that will begin this week, will provide key tips, insights, information, and support for businesses. In its messaging, Facebook said, “We are bringing free, digital marketing education to businesses all over the country. So, join us for six weeks of digital training classes, insightful interviews with business experts, and presentations from renowned entrepreneurs – all to help businesses get back to business.”

In the six weeks, business leaders can explore different angles of business survival and success amid the current changing landscape. These free digital marketing courses initiative is run by Facebook through a collaborative effort with a range of partners including Dell, PayPal, American Express, and Small Business Roundtable.

In the first week, the training courses will focus on how businesses can survive in the changing world. In this opening course presented by Facebook’s COO Sheryl Sandberg, businesses can expect to learn about how innovation has put businesses in a permanent state of flux and how it is important for businesses to understand how to respond to this new reality.

In the subsequent week, businesses will learn how to convert setbacks into opportunities to pave a new way forward. In the subsequent week, businesses will learn how businesses’ survival depends on their ability to embrace reinvention and how businesses can evolve to remodel themselves to unlock new opportunities.


Towards the end of the six-week training, businesses will learn how to make themselves essential, through customer-focused processes and smarter commerce and how to keep business a vibrant economic and social force within their community.
The Understand Page Insights online training course includes lessons on Facebook Page Insights.  This is one of the most important free digital marketing courses which can help your business develop an understanding of who your customers are, how they interact with your page, and identify which posts drive the most engagement.

Both the Facebook for Business and Facebook for Instagram courses gives you the latest news, advertising tips, best practices, and case studies for using these platforms to meet your business goals.

Your business will also benefit greatly from Getting Creative With Your Mobile Phone course. This course will teach you how you can plan and create ads and posts by simply using your mobile phone.

Additionally, your business messaging can also benefit from this course which will guide you on how social media can help you tell your business story, engage your audience, and connect with new customers.

The course will provide you with tips that can help you create social media posts for your business.