Give your B2B marketing strategy a boost with these courses

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Learning how to advertise and market on social media is essential for B2B businesses.

By U2B Staff 

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B2B marketing and advertising leaders around the world have been forced to pivot as COVID-19 has impacted the world of global business.

As part of the digital revolution, businesses are selling products directly to other companies through e-commerce platforms, and just like their B2C counterparts, B2B businesses are shifting towards digital channels and display the biggest growth since the COVID-19 crisis began.

B2B marketing and advertising leaders on average rate digital channels approximately twice as important now as they were previously.

This shift in the importance of digital interactions is reflected in customer behaviours, that have shown a preference for digitally-enabled sales interactions.

This sudden shift to digital commerce has created the need for upskilling in digital marketing and advertising.


Understand digital marketing trends

Digital marketing is dynamic, and it is important for your business to stay up to date on the latest trends.

Essentially, your team should make it a priority to find out what’s new, how it will affect your business, and what other B2B businesses are doing to adapt as these trends contain a wealth of information.

It is beneficial to your business to understand what these changes are and how you can take advantage of new trends on social media as well as new marketing trends.

Studies show that B2B companies consult social media to research the products and services they need to run their businesses.

In fact, social media platforms introduce your products and services to businesses that could become potential customers.

It is important that your marketing team understands this and knows how to communicate with the business buyer, who is often driven by budget and business requirements, not need or desire.

Upskilling in buying processes, social selling, and content marketing, on the five major platforms social platforms LinkedIn, Twitter, Facebook, Instagram, and Google+ is important to your team and ultimately your business.

As these concepts are dynamic and evolve rapidly, it will be helpful to supply your team with adequate training in these fields to keep your team on its feet.

In fact knowing the right way to advertise and market on social media, such as Facebook, LinkedIn, and even Instagram plays an important role in your success.


Improve your B2B marketing campaign

B2B businesses generally interact directly with other businesses and it is essential to form a well-trained and knowledgeable sales team that will allow your business to build effective relationships with other businesses.

Employing the right tone in your messaging is crucial to ensure that your message not only speaks directly to high-level company decision-makers but also allows you to maintain a good rapport with them.

Unlike your B2C counterparts, your marketing communication should focus on the relationship, and not so much on extending your brand voice.

Additionally, your marketing campaign should effectively communicate the ROI businesses can expect from the partnership.

Digital marketing and business development specialists in your organisations will benefit from courses that help them in exploring tactics and strategies that help market your services and products to other businesses.

Essentially, there are good online courses that can help your marketers understand the difference between B2B marketing and consumer marketing, and have the knowledge and skills to develop and implement marketing strategies for B2B brands.


Improve your B2B pricing strategies

As many businesses are focusing on marketing their products and services digitally, pricing has become one of the more challenging aspects of carrying out business.

As a B2B business leader, it is important for your team to develop the right pricing strategy when marketing to organisations versus consumers.

B2B businesses demand more value and they expect to be able to negotiate to get the best offer and this will, in turn, impact your pricing strategy.

A good course in B2B marketing will help your team to understand the important link between cost, price, and value.

A strong marketing team should be able to define value, identify stakeholders, and link pricing to your overall marketing strategy.

The team should ideally learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.