How to monetise SEO, business, and publishing skills remotely

SOURCE: Tracey Shelton / AFP
Digitisation provides opportunities for individuals who want to upskill themselves to make money online.

By U2B Staff 

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The recent pandemic has become a turning point for many professionals and business owners who have had to re-evaluate their businesses and careers in a short amount of time. The good news is, the world is increasingly digital and has enabled people to pivot quickly to adopt new norms, including enabling them to learn how to earn money on the internet.

Develop your business and publishing skills

If you want to understand publishing and the changes happening within the industry or the business aspects of writing, including how books and magazines are developed and marketed, there are a number of programmes that can help you do so.

Publishing programmes typically cover various aspects of publishing, including book, magazine, online editing, print and website production, to name a few.

Some programmes may also allow you to tailor the programme to suit your personal and career goals. You can expect to gain a variety of skills, from editing to marketing which you can use to earn money on the internet.

Some institutions that offer related programmes in the field include City, University of London’s MA Publishing or MA International Publishing, the University of Melbourne’s Master of Publishing and Communications and Emerson College’s MA Publishing and Writing.

At the end of the day, there are many options you can take to grow your writing career. Whether you choose to focus on developing your writing skills or complement your current skillset with the business aspect of the job, both can help you take your career to greater heights.


Develop SEO knowledge and skills

A good SEO strategy, alongside other digital marketing strategies that leverage technologies such as artificial intelligence and data-driven marketing which can help small businesses increase their online presence.

You can learn money online by developing this skill and converting it into a business. Devising a good SEO strategy can start by learning some of the basics.

This free course designed by SEMrush Academy and led by Greg Gifford focuses on the fundamentals of SEO that will allow small business leaders to upskill themselves and their employees at no additional cost to the business.

Business leaders can expect to develop an understanding of what adjustments they can make to their websites to get it to rank higher. Additionally, the course will cover topics including search engine basics, technical SEO, link signals, on-page signals, SEO for mobile as well as International and Local SEO.

Additionally, small business leaders can also deepen their knowledge of keyword analytics which can show you how to use a keyword that will generate website traffic.


Develop your creative writing skills

If you are hoping to turn your writing career into an online business, there are many postgraduate programmes that can help develop your writing chops.

If you have a creative bone in your body or wish to grow your creative muscle, you can consider pursuing a master’s programme in creative writing.

These programmes typically last a year and maybe taught by published authors and industry experts.

Depending on your programme and institution, the course may also include modules relating to the English language and literature, or publishing.

Many institutions offer related programmes, including the University of Glasgow’s MLitt in English Literature Fantasy programme, Nottingham University’s MA in English with Creative Writing, Bath Spa University’s MA in Crime and Gothic Fiction, the University of York’s MA Poetry and Poetics, and City, University of London’s MA Creative Writing and Publishing.

Additionally, you can also start a blog of your own, on WordPress or develop a whole website using a builder like Wix, you can do so in a matter of minutes.

If you are an experienced writer, there are also many companies looking to pay freelancers to write for their blogs.

This allows you to earn money online by writing and managing blogs that belong to other businesses or individuals.