Take your retail business online, with courses on e-commerce
E-commerce platforms have always been popular, even more so since the Covid-19 crisis. Brick and mortar shopping centers have been empty worldwide, some are even shutting down.
As e-commerce businesses move online, some of the expected trends are shaping retail. According to Internet Retailer, in 2018 alone, U.S. e-commerce sales grew 15% and represented 14.3% of total retail sales.
According to recent data from the US Department of Commerce, in 2020 consumers spent nearly US$212 billion on e-commerce between April and June.
The pandemic is set to have a long-term positive effect on the e-commerce sector, with even the most skeptical consumers forced to abandon their preference of physical stores in response to movement restrictions.
It is essential that businesses pivot their model in order to adjust to the new realities of business. The length of the crisis has stretched from weeks to months, and as it approaches a year, it is even more critical that the transition from in-store to online is done successfully and efficiently.
Here are some courses to make sure you are equipped to make the switch:
This course was designed to help learners understand the different challenges that retailers face, granting the opportunity to explore methods and techniques available to address these challenges.
Learners will also have access to simulation tools that will expose them to the practical application of the subject.
Online Marketing Strategies
This free course is offered by Curtin University via edX. Participants will be able to learn about online marketing opportunities and how to use the internet, social media, and digital analytics to successfully market a business.
Topics include basic e-marketing tools, marketing strategies, analysis of online consumer exchange processes and its outcomes, product evaluation, social media, and digital analytics.
Learners will also explore how marketing online differs from a traditional environment.
They will also be able to identify and discuss web-based marketing opportunities such as Facebook, Twitter, and Google in today’s business world.
Retail and Omnichannel Management
This certification course is offered by DartmouthX on edX. Learners will be able to master the key essentials of retail business and gain insights from real-world retailers on how to successfully navigate the transformation from traditional brick and mortar to omnichannel.
Topics in this professional certification programme include forecasting, inventory decisions, assortment planning, and pricing.
Upon completion participants will be able to generate and evaluate sales forecasts, plan and optimise inventory management, think and decide on product assortment, find the best prices, understand the needs of omnichannel customers, fulfill demands, and support strategy.
How to Create a Website in a Weekend!
This project-centered course is offered by The State University of New York for free on Coursera. Learners will be taught to design, build, and publish a basic website that incorporates text, sound, images, hyperlinks, plug-ins, and social media interactivity.
The course provides step-by-step instructions, exercises, tips, and tools that will enable participants to set up a domain name, create an attractive layout, track traffic, organize content, and ensure site functionality across platforms.
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Business and Financial Modeling
Participants will be introduced to spreadsheet models, modeling techniques, and common applications for investment analysis, company valuation, forecasting, and more.
Upon completion, learners will be ready to use their own data to describe realities, build scenarios, and predict performance.