Snapchat online certification courses to boost your credentials

With COVID-19 upending life as we know it, marketers and advertisers have never been under more pressure to adapt their strategies, manage their brands, and get their message across to a wide audience who are spending more time at home, glued to social media. Online certification courses can offer professionals who are looking to develop new skills and knowledge to elevate their advertising and marketing game some respite.

Online courses are enjoying their moment in the spotlight with universities shifting to online learning. Many social media platforms and online education platforms are also offering a wide array of online certification courses in marketing and advertising to help you stay up-to-date with digital marketing trends. 

Google and Snapchat are some popular platforms that offer online certification courses. Snapchat is popular among youths while Google’s certifications can be used to target a wide range of audiences; learning how to advertise and market on both platforms will equip professionals with the skills to target both youths or a mix group of audiences, and get the best of both worlds.  

So if you’re eager to learn the best marketing and advertising practices for specific social media platforms, here’s how you can learn straight from the experts:

Snapchat Advertising Essentials

If you’re looking to learn the ins and outs of Snapchat advertising, you’re in luck. You can complete their six courses — offered via video-based modules — to earn their Ads Manager certification. The course covers an introduction to Snapchat, who uses the app, how to advertise on Snapchat, getting started on ads manager, what the creative best practices are and how to measure and optimise your campaigns. 

Snapchat also offers three other ad certification courses. Snap Connect: Mobile Gaming will teach mobile game developers how to advertise and engage audiences via the app. You’ll have to complete five courses and pass the exam to earn a certification.

Learners can also choose the track for the region where you wish to advertise, be it North America or an international audience.

App developers might want to explore Snap Connect: Apps if they want to learn about community insights, advertiser solutions, creative strategies, and success stories to drive results.

You can choose between four tracks (North America, Europe, Asia Pacific, or the Middle East and North Africa (MENA) markets) for the region where you primarily advertise.  

Snapchat will be offering more courses and certifications in the future.

Google Ads Certifications

Whether you’re looking for beginner, intermediate, or advanced-level courses, Google has a course for you to learn, apply your newfound skills, and get certified in a variety of areas. 

If you want to get the most from your display advertising investment, Google Ads Display Certification is the course for you. 

This certification recognises your ability to translate a vision for online marketing into a coherent digital marketing strategy, develop a Google Display strategy with wider company marketing plans, ensure the display marketing plan is in alignment with the digital marketing budget, among others.

If you want to optimise your digital ad performance using Google’s measurement solutions, Google Ads – Measurement Certification will prove useful. Completing the course demonstrates your ability to measure and optimise digital ad performance using Google’s measurement solutions. 

Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business, said Google.