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Stellenbosch Business School set to support small businesses

SOURCE: Spencer Platt/Getty Images/AFP
Small business owners can improve their business skills through Stellenbosch Business School's SBA Development Programme.


By U2B Staff 

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In light of the current pandemic affecting small businesses around the globe, the University of Stellenbosch Business School has launched its Small Business Academy (SBA) Development Programme.

The nine-month SBA programme will be available for the first time to small business owners in Stellenbosch, South Africa from 24 February 2021. The programme is open to individuals with a matric certificate and own an existing small business.

The programme, hosted in partnership with the Social Impact Division of Stellenbosch University, Stellenbosch Network, and Distell, the programme aims to empower entrepreneurs from low-income communities and businesses in Stellenbosch. The programme will teach participants complete modules in the following subjects, Computer Literacy, Business Essentials, Marketing, Financial Management, Business Plan Development, and presentation.

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The programme will provide each participant with one-on-one mentoring from MBA candidates and alumni of the Business School, who will provide continuous guidance and support throughout the programme. The programme will culminate in a series of workshops that will teach participants on a range of topics such as, how to gain access to funding, marketing through social media, business insurance, and marketing through social media, and marketing through social media.

Successful graduates from the programme will receive an official completion certificate from Stellenbosch University.

SBA Programme and Director of Acu-Temp, Garnet Christians who is also an alumnus said that the programme provides essential skills for participants.

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Christians said, “To effectively run a business, it is important to have as much knowledge as you can. Before I took part in the SBA Programme, I was mostly involved with the physical aspect of the business and lacked expertise with the administrative side of things, such as how to finance, run and market my business operations. By completing the programme, I gained a better understanding of the overall business.”

Programme alumnus and Master Barber at Legends Barber and Academy, Andre Segals said that he joined the programme to upscale his knowledge around business operations and legislation.

Segals said, “The SBA programme made me more comfortable with these factors, while also helping me learn how to better manage my finances and marketing and gain a better understanding of who my potential and existing clients were.”

He added that the programme provided a great learning experience, especially for future business management.