Marketing certifications that beef up your résumé, and confidence

Just about every company is jostling for eyeballs and leads — here’s why marketing certifications might help.

By U2B Staff 

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The marketing field is constantly evolving with new tools and platforms emerging regularly. This begs the question: do you really need marketing certifications and will they actually help you deliver results?

Most definitely. 

Formal training in marketing can help you learn things more quickly, especially if you do not have time to learn through trial and error. The pace at which change is occurring means marketing certifications can equip you with knowledge on the latest trends, as well as learn best practices that actually deliver results.


They can also give you more insights and help you stay abreast of the competition when agencies and companies want talent with reputable qualifications.

If you’re curious about what are some of the marketing certifications or courses that might be worth taking, here are a few worth exploring: 

Google Analytics

These days, there is just no escaping Google, making it useful to familiarise yourself with some of Google’s tools. 

Google Analytics Academy can help you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis, notes its website.

Whether you’re a beginner or a seasoned professional who’s looking for something more advanced, there is a course for you. 

Plus point? Their courses are free.

Microsoft Advertising Certification and Training

If you want to learn more about how Microsoft’s advertising works, Microsoft’s courses cover everything you need to know to become a Microsoft Advertising Certified Professional. 

You will go through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimisation and managing your budget. 

Their courses can be taken online and at your own time and pace. Once you’re ready, you can also take their certification exam to enjoy the member benefits.

American Marketing Association (AMA) Professional Certifications

There is nothing like getting a credential from a top authority to boost your marketing confidence.

The AMA offers a variety of professional certifications — be it digital marketing, content marketing to marketing management — to give you the tools and knowledge to solve modern business challenges.

YouTube Certified

With some 1.9 billion users, it’s safe to say that YouTube is a popular social media platform that warrants the attention of marketers.

YouTube notes: “YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools. Courses focus on concepts like rights management and advanced analytics.”

They offer four distinct courses that are designed for the following business-related roles: Channel Managers, Business Operations, Digital Rights Managers and Legal and Artist Channel Managers and Label Reps.

Their courses will expose you to the nitty-gritty details such as copyright on YouTube to content and channel strategies, among others.

Hootsuite Academy

Learn directly from the professionals with Hootsuite Academy. 

Whether you want to bolster your social media advertising skills, learn advanced social media strategies, or measure social media ROI, there’s bound to be a course for you. 

Prices of their certifications vary, from USD$199 onwards.


HubSpot Academy

Do you want to learn how to improve your marketing efforts and strategies via email, Facebook, or even video?

HubSpot Academy is home to a number of free introductory courses for you to choose from. Their lessons are as short as 20 minutes or as long as two hours, and are easy to navigate. 

Facebook Blueprint Certification

The tech giant notes: “Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.”

Their courses can help you establish your presence online, improve your creative strategy and learn the basics of marketing for free.

They have different certifications available, while there are also practice tests to familiarise yourself with exam content.

At the end of the day, being successful in marketing can entail knowing both the creative and technical elements of the field, so marketing certifications can bolster your knowledge in the area.