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Get credentialed in digital media with these 3 certifications

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Digital media plays an important role for many businesses.


By U2B Staff 

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Digital media has become an indispensable part of our lives. Be it the news we read to the digital ads we see on websites, everyone consumes digital media at some point in their day.

digitallogic.com describes digital media as any form of media that uses electronic devices for distribution. It includes commonly used software, video games, videos, websites, social media, and online advertising that can be created, viewed, modified and distributed via electronic devices.

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Despite its prevalence, some businesses are still finding it difficult to replace their paper advertising with digital marketing services.

From a marketing perspective, digital media can come with a suite of benefits. For those looking to run or set up a small website, digital media — when used correctly — offers a more affordable way to reach a larger and more diverse audience. 

Platforms like social media are also an essential part of the business arsenal, and its importance can’t be disputed. Seven out of 10 Americans are on social media; 79% of people share life milestones with their friends and family on social media.

If you’re looking to bolster your digital media skills, here are some of your options:

Certificate in Digital Content Management by Emerson College

This 16-credit programme was designed to help professionals looking to learn new skills and stay competitive in content creation and strategy. Learners will undertake practice in all the necessary steps to successfully create, analyse and manage content. From new startups, to established corporations, this content can be used by companies of all sizes.

By learning how to measure content’s impact in different types of organisations, participants will be able to develop and modify their stories so that they resonate with specific audiences.

Graduate Certificate in Interactive Media Management by Centennial College

At the heart of this online certification is user experience (UX). It teaches learners how to plan all elements of an effective interactive digital experience – starting with assessing what audiences need and how to accommodate through the interface, its design and the words it contains. 

Upon completion, participants will be able to design and create meaningful interactive digital experiences that will position them to succeed as an interactive media professional.

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Digital Media Certificate by the University of Pittsburgh

This 18-credit certificate programme offered by the university’s College of General Studies introduces professionals to the power of multimedia content — whether it be written, audio, or  visual — and how it can be used to communicate with and persuade audiences. 

Upon enrolling, participants will be able to choose from a variety of courses such as communications, arts, English, film studies, psychology, and political science.