TikTok accounts to follow for marketing and content creation tips

Charli d'Amelio is believed to be the most-followed content creator on TikTok.

By U2B Staff 

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TikTok is wildly popular. The social media app has an estimated 700 million users across the globe — and a 100 million monthly active users in the US alone — which means it serves as a platform with a wealth of untapped potential for communications and marketing professionals who have yet to tap into this market. 

According to data, it’s not just Gen Z who love this platform. Users in their teens accounted for 25% of TikTok’s active user accounts in the US, while users aged 20 to 29 years accounted for 22.4% of the video-sharing app’s user base on the Android platform, reported Statistica.


A large part of its appeal is that it’s a fun and lively platform. Anyone can make and post a video, but building a following and monetising your account takes real effort and a lot of strategic thinking.

Users can expect to find plenty of dances, quirky videos and sketches on the app. Still, many users share business-related content on the platform, including marketing strategies that you can use for TikTok and other platforms.

Whether you work in communications, marketing or social media, here are five TikTok accounts to follow for marketing and content creation tips:


Her account notes that she’s a marketing professional, and with almost 700,000 followers on TikTok, it’s safe to say she might know what she’s talking about.

Marketing professionals can find many useful hacks on her account, such as how to prevent Instagram from cropping your reels, causing it to cut out text or titles on videos, to Instagram photo tips for unique shots.


Does using music help you on TikTok? What do you do when views are down? Should you create videos outside of your niche? How do you measure social media success?

All these burning questions and more are answered on this TikTok account, making it useful for marketing and social media professionals alike. 


Virginia Kerr is a video marketing coach who draws on her over 20 years of experience in the TV and video industry to share a myriad of nifty tips when making videos on TikTok.

Marketing and social media professionals can find a number of useful hacks, including tips on producing live videos and using microphones, how to avoid looking uncomfortable on camera, and how to sound more confident in your videos, among others.



You can find many useful app recommendations that can help you with content creation on this TikTok account. 

This includes recommendations for best apps or software for stock images, apps that can help you remove objects or people from your photos, to photo editing apps.

You can also find valuable hacks, including shooting and tips for finding the best hashtags on Instagram for your niche. 


How do you review filtered comments? How do you turn on the Q and A feature? What are the possible reasons you’re not growing on TikTok? Does your TikTok bio really matter, and what should you include?

On this account, Shayla Terkalas shares TikTok-related tips that have worked for her.