CPD

Learn marketing for free with LinkedIn’s new courses

SOURCE: MARTIN BUREAU / AFP
The course will showcase learners' ability as a marketer on one of the world’s largest network for business professionals.


By U2B Staff 

Read all stories


Are you looking to build your marketing expertise? Marketing skills are highly in-demand in our tech-driven era. According to LinkedIn’s Jobs on the Rise report, hiring for digital marketing roles grew nearly 33% year-over-year

Amid the pandemic, an increasing number of businesses are moving online. Considering there are over four billion internet users globally, this means companies have a wealth of untapped opportunities at their fingertips.

YOU MIGHT LIKE

With everyone stuck at home and glued to their screens during COVID-19, the role of digital marketing specialists has never been more important than ever for businesses to reach these eyeballs.

This highlights why today’s businesses must include some form of digital marketing strategy in their arsenal of plans.

Get certified by LinkedIn Marketing Labs

LinkedIn recently announced that it is offering a free certification programme through LinkedIn Marketing Labs.

“Getting certified enables you to showcase your LinkedIn marketing expertise, differentiate yourself from other marketers, and show your familiarity with our advertising tools,” notes the company. 

“After completing a certification exam, you’ll receive a credential that’s added to your LinkedIn profile, distinguishing you as a proven expert.” 

The certifications are free and can be taken by anyone, from practicing digital marketers who are looking to build their credentials, to those who are new to the field and want an opportunity to learn more about it.

YOU MIGHT LIKE

LinkedIn Marketing Labs Certifications aims to help learners understand the science of marketing to professionals using the platform’s marketing tools. The course will showcase learners’ ability as a marketer on one of the world’s largest network for business professionals.

Their courses include:

Fundamentals Certification (Basic) demonstrates learners’ expertise in launching LinkedIn Ad campaigns and tactics. Upon completion, you can run successful LinkedIn Ad campaigns that drive business results.

Marketing Strategy Certification (Intermediate) equips learners with expertise in leveraging LinkedIn Ads for full-funnel strategies, including Brand Awareness and Lead Generation. Once certified, you can create marketing strategies that leverage the full suite of the platforms marketing tools.