TikTok and Facebook social media marketing courses for businesses

TikTok has become one of the fastest-growing apps to have hit the market. With some two billion downloads and an estimated 800 million active users, it’s safe to say the video-sharing platform has literally captured the hearts of millions. But the app is proving to be more than the flavour of the month — TikTok marketing has become an important part of any social media marketing strategy for influencers and businesses across the globe who are looking to connect with Gen Z’s and millennials.

Facebook, which has been around the block longer than TikTok, was the second most installed social media app worldwide in August 2020 with more than 51.6 million installs, said market intelligence, and insights for the global app economy, SensorTower.

TikTok is appealing to marketers as the app allows users to express themselves creatively by creating short videos with filters and music. It was first launched in China in 2016 under the name “Douyin” before Chinese tech giant ByteDance began the app’s global expansion as TikTok in 2018, reported the BBC.

The top five countries with the highest downloads are India, China, the US, Indonesia, and Brazil, said SensorTower.

Facebook, on the other hand, boasts of a larger demographic, including Gen Z, millennials and boomers and has an estimated 2.45 billion monthly active users.

Both social media platform’s popularity means marketers can no longer ignore them for as part of their digital marketing strategy. So, whether you’re a beginner or are looking for advanced-level tactics for social medias, these are some useful courses to help you grab a slice of the TikTok and Facenook community pie and reach out to a wider — and more diverse — set of audience:

How To Build Your Personal Brand On TikTok

This course by Influencer Marketing Hub is taught by Shelby Leimgruber and Ed Lawrence, a social media influencer and marketing expert respectively. 

The course covers 10, easy-to-consume modules, ranging from the basics to the complexities of working with major brands. You’ll learn the basics of the app, how to craft your persona, build your audience, and increase engagement, among other things. 

The course is currently being offered for free. 

TikTok for Business

This course is aimed at small business owners and entrepreneurs who are unfamiliar with TikTok, but are looking to get creative with their marketing and want to use the platform in the simplest possible way, notes Skillshare.

The focus of this course is how small business owners or entrepreneurs can use TikTok in their everyday marketing efforts without having to spend any money on in-app advertising.

The course will expose you to the basics of the app, what others are doing with the app, how you can use TikTok for your business, to name a few.

TikTok Marketing 2020: Grow Your Account & Master TikTok Ads

This bestselling course on Udemy is quite extensive and covers a host of topics, be it choosing an optimised username, using the apps’ analytics to monetising your account. 

You’ll learn how to grow your own TikTok account organically, how to design and scale ad campaigns, designing content specifically for TikTok’s algorithm, and how to get your content discovered, even when your account is brand new, among others.

Both the Facebook for Business and Facebook for Instagram courses gives you the latest news, advertising tips, best practices, and case studies for using these platforms to meet your business goals.

How can I make money on Facebook?

Learn about the different ways you can monetise content on Facebook with this course, be via branded content to in-stream ads.

“Pages and accounts that share content with their audience on Facebook are an important part of our ecosystem, adding value for both our community and our advertisers. We build monetisation tools to help these individuals and organisations generate meaningful, reliable revenue that’s sustainable over time,” said Facebook.

Collaborative Ads

If you’re interested to increase online sales, this intermediate-level course will teach you about the benefits , steps and best practices of using Collaborative Ads for your brand.

Create for a Mobile World

Do you want to design ads for mobile and capture the attention of your users quickly? This course will teach you how to create content for a mobile world by using high quality creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate creative best practices when designing for mobile.

With a growing number of users across hundreds of countries, TikTok and Facebook is proving to be an important social media marketing platform that can be a useful addition to your digital marketing plans.  

Regardless whether you plan to create your brand’s own channel or wish to use influencers to cast your net out to a wider pool of audience, both platforms offer businesses plenty of flexibility to let their creativity run wild and create new opportunities for growth.